 |
| No Sign Visible in the Hoquiam Bike Shop |
It is odd, but many around bikes are not too savvy about how to market them. Advocates, for example, often use fear as a means to sell people on riding bikes. I think you'll never see a photo in a LAB publication, for example, that doesn't have a cyclist without a helmet and a bike in the same picture. You can also see many fearful videos on Youtube, such as "
Death Rides on My Left."
Similarly, bike shops sometimes neglect the basics of marketing, such as a sign outside their premises, or hours of operation being posted. Such is the bike shop in Hoquiam, Washington.
 |
| The Shop is "Open," Up Close You Can See the Sign |
 |
| From the Proper Angle, You Can See it is the "LaVogue Bike Shop" |
Fortunately, this bike shop in Hoquiam is not only the nearest one to Ocean Shores, but it is a pretty good one as well. It certainly beats out the local Wally World by a few orders of magnitude, but maybe they'll put up a sign someday that is as glaring as the Tully's Coffee a couple of doors down the street.
2 comments:
As the only game in town they probably don't feel a lot of pressure to promote themselves. But that is a weirdly blank store front. The windows full of bikes indicate their business. I guess if they're making enough money and have a comfortable volume of business they don't want to mess with equilibrium.
I've often wished some of the somwhat out of the way / nondescript shops I like best would market themselves better; then again perhaps that is part of their appeal. Yep, I think it is part of their appeal. Never mind.
Post a Comment
No Need for Non-Robot proof here!